Post by account_disabled on Dec 23, 2023 23:03:32 GMT -5
For marketing campaigns to have the desired success, it is necessary that all possible details about the target audience be known before they are launched. A task that is much easier when marketing research and data intelligence is combined with information about the places where potential customers live. That is, by applying geomarketing techniques you can predict, with great precision, the interest that a user will have in the marketing campaign. And, with the analysis of a region, city or neighborhood, you can know many parameters that indicate whether a campaign will be successful or not in a specific place. The clearest information in this sense is the market situation and the target in that location, being able to know data at the socioeconomic level of the average population such as purchasing power, average age, whether there are more women or men, the level of consumption of that location… Very relevant data that is normally the first filter for this type of decisions.
But geomarketing not only serves to know details of the residents of an area, it also allows us to analyze the opportunities and disadvantages that the desired Phone Number List location offers for the success of the marketing campaign . In this way, the company can know the resources it has to carry out its action, such as, for example, where the mailboxes are available to launch a mailbox campaign or where the advertising marquees are located and if their location is the correct. This aspect can also be useful to analyze the marketing action of the competition in that area , for example, to know if they are carrying out a campaign in the area and how they are doing it. Of course, this segmentation can also be applied to any size required , from entire countries to cities, through neighborhoods, buildings and their surrounding areas, and even within establishments.
Current geomarketing tools allow you to know specific data at any level of geolocation and this precision is especially useful when you need to know if it is profitable to add ads in a store, taking into account aspects such as the number of customers passing through it and the aisles. that they travel. With all this information, the market segmentation achieved by geomarketing can be managed at different levels and applied to any campaign that is needed: mailboxing, promotional actions at the point of sale , street marketing, outdoor advertising... Without a doubt, it is about a very useful technique to better understand the target customer and optimize the investment in the deployment of the marketing campaign, focusing energy on the areas most likely to receive the message better and discarding those that do not meet the desired characteristics of the company. In fact, the specification is such that a company may have in its hands an amount of data that is too overwhelming to make a decision.
But geomarketing not only serves to know details of the residents of an area, it also allows us to analyze the opportunities and disadvantages that the desired Phone Number List location offers for the success of the marketing campaign . In this way, the company can know the resources it has to carry out its action, such as, for example, where the mailboxes are available to launch a mailbox campaign or where the advertising marquees are located and if their location is the correct. This aspect can also be useful to analyze the marketing action of the competition in that area , for example, to know if they are carrying out a campaign in the area and how they are doing it. Of course, this segmentation can also be applied to any size required , from entire countries to cities, through neighborhoods, buildings and their surrounding areas, and even within establishments.
Current geomarketing tools allow you to know specific data at any level of geolocation and this precision is especially useful when you need to know if it is profitable to add ads in a store, taking into account aspects such as the number of customers passing through it and the aisles. that they travel. With all this information, the market segmentation achieved by geomarketing can be managed at different levels and applied to any campaign that is needed: mailboxing, promotional actions at the point of sale , street marketing, outdoor advertising... Without a doubt, it is about a very useful technique to better understand the target customer and optimize the investment in the deployment of the marketing campaign, focusing energy on the areas most likely to receive the message better and discarding those that do not meet the desired characteristics of the company. In fact, the specification is such that a company may have in its hands an amount of data that is too overwhelming to make a decision.