Post by nadinenadine on Mar 7, 2024 0:31:51 GMT -5
A year has already passed since the WHO declared a pandemic. From that date onwards, companies more or less affected by this new and devastating reality have attempted to adapt to this new way of acting, working and being on the market. Who benefited from it? Companies in the B2C sector that had a multi-channel strategy on the market , or even better omni-channel, were able to intercept this new type of demand and even increase profits and earnings. As often happens in these stormy circumstances, the best, the most ready and futuristic take off. But what does this change have in store for B2B businesses? Let's start from the beginning, let's see why B2B sector fairs were really important and how to achieve the same objectives again with different means.
The value of sector fairs Trade fairs have always been an important point of reference for every self-respecting B2B company. Participating in a fair mainly meant: meet new potential customers interested in our products or services; increase the authority of the brand; present a new product or a new product Loan Phone Number List line as a preview; sell your products or services and therefore sign commercial agreements; make new relationships and network. Undoubtedly important objectives that a B2B company cannot do without. Most businesses with a B2B model sold, and still try to sell, through traditional channels . Some channels, such as word of mouth, have remained in vogue, but the question is: how can we meet and involve new customers if there are no longer dedicated trade fairs and physical events, nor can sales staff go to visit or invite customers ?
Let's think about commercial dynamics: how many times have we heard that a very important commercial agreement was decided over lunch? All this no longer exists for now and we don't even know to what extent it will return: the Covid-19 pandemic has probably irreversibly changed many dynamics in the relational and commercial fields. However, there is a valid alternative, efficient, effective and which allows you to achieve the same sales, social and commercial objectives as a year ago: we are talking about the introduction of a digital strategy into your business model.
The value of sector fairs Trade fairs have always been an important point of reference for every self-respecting B2B company. Participating in a fair mainly meant: meet new potential customers interested in our products or services; increase the authority of the brand; present a new product or a new product Loan Phone Number List line as a preview; sell your products or services and therefore sign commercial agreements; make new relationships and network. Undoubtedly important objectives that a B2B company cannot do without. Most businesses with a B2B model sold, and still try to sell, through traditional channels . Some channels, such as word of mouth, have remained in vogue, but the question is: how can we meet and involve new customers if there are no longer dedicated trade fairs and physical events, nor can sales staff go to visit or invite customers ?
Let's think about commercial dynamics: how many times have we heard that a very important commercial agreement was decided over lunch? All this no longer exists for now and we don't even know to what extent it will return: the Covid-19 pandemic has probably irreversibly changed many dynamics in the relational and commercial fields. However, there is a valid alternative, efficient, effective and which allows you to achieve the same sales, social and commercial objectives as a year ago: we are talking about the introduction of a digital strategy into your business model.