Post by account_disabled on Dec 2, 2023 23:20:08 GMT -5
The objective is to counteract the decline in advertising investments made in newspapers (paper and online) and on radio and television broadcasters caused by the epidemiological emergency of COVID-19. Let's see what new features have been introduced in the 2020 advertising bonus and how to submit the application to obtain the benefits provided. What is the advertising bonus? The advertising bonus is a State benefit, provided in the form of a tax credit, which aims to incentivize advertising investments made in the press (newspapers, digital and paper newspapers and periodicals), radio and.
TV with the aim of increasing revenue. The advertising Special Data bonus is aimed at: businesses self-employed non-commercial entities To benefit from the advertising bonus, the total amount of advertising investments must exceed the amount of investments made in the same media in the previous year by at least 1%. Advertising bonus. What's new for 2020 The new provisions relating to the advertising bonus, valid only for the year 2020, significantly incentivize advertising investments by introducing new features on the income calculation method and the size of the benefit.
Normally, the advertising bonus provides a tax credit equal to 75% of the incremental expenditure incurred compared to the previous year in advertising campaigns in newspapers (paper and online), television and radio. In 2020 , however, the tax credit is recognized at an amount equal to 30% but not only on the incremental part, but on the entire investment. Investments will therefore be subsidized for the entire amount and not within the limit of 75% of incremental investments only . New applications can be submitted between 1 and 30 September 2020 .
TV with the aim of increasing revenue. The advertising Special Data bonus is aimed at: businesses self-employed non-commercial entities To benefit from the advertising bonus, the total amount of advertising investments must exceed the amount of investments made in the same media in the previous year by at least 1%. Advertising bonus. What's new for 2020 The new provisions relating to the advertising bonus, valid only for the year 2020, significantly incentivize advertising investments by introducing new features on the income calculation method and the size of the benefit.
Normally, the advertising bonus provides a tax credit equal to 75% of the incremental expenditure incurred compared to the previous year in advertising campaigns in newspapers (paper and online), television and radio. In 2020 , however, the tax credit is recognized at an amount equal to 30% but not only on the incremental part, but on the entire investment. Investments will therefore be subsidized for the entire amount and not within the limit of 75% of incremental investments only . New applications can be submitted between 1 and 30 September 2020 .